Newsletter – 02/18/2021



9am – Noon

Please wear a mask

Dear Strand Fan,

Were you with us when we watched NASA’s Curiosity Rover land on Mars?   We had a performance that night and after it was over we dropped our movie screen and broadcast NASA TV.   We had about 40 people stay until 2am to watch the historic event.    Today NASA did it again with Perseverance.    Good job NASA!

You might notice some things happening with our social media.  (Warning, tech talk ahead) For small businesses like the Strand, social media is critical. The Strand Theatre uses Facebook and Instagram as our main platforms to interest you into coming to events, help us renovate the building, and engage with our community.  We would not be where we are without our social media following.   It is an excellent way to get the word out.   We also use Twitter for these Weekly Newsletters.

The Strand Theatre has a presence on social media.  As of this week, we have 503 Instagram followers and 4,731 Facebook likes. Our presence on social media is driven by many things, with upcoming events being at the top of that list. As you can imagine, the Strand has lost a significant amount of social media presence since we have 0 upcoming events because of the pandemic. Instead of gaining 3 or 4 Facebook likes a week, we are losing 1 or 2 because we are not present with new content. When a page has a following on any social media platform, the platform uses the same algorithm to:

  • show more posts of pages you like/follow in your feed
  • recommends popular pages to those who haven’t liked it
  • recommends posts of popular pages in “explore posts” sections
  • show relevant posts of pages you like/follow at the beginning of your feed, rather than chronologically

The algorithm is beatable. Over the next few weeks, the Strand will be working to beat the algorithm. This is only possible with your help! On our Facebook and Instagram stories, we are able to create “games” for our followers to “play”. Games that can be played include picking between your popular favorites (like Coke or Pepsi) and trivia. The more interactions we have on any of our posts and stories will convince the algorithm to put The Strand’s page out there so more people can be aware of who we are and what we do. This will be invaluable down the line when we reopen.

Like us on Facebook and follow us on Instagram here! Make sure to interact with our posts!

We are having fun working on the theater.   The technology upgrades continue.    Strand board member and network engineer Cody V. has been working on our data infrastructure.   We installed a new open frame rack in the projection booth.   We are in the process of installing all our equipment in one rack.    Below are some pictures of the work in progress:

If you would like to see the improvements in person, stop by on Saturday between 9am and Noon.   We would love to show you.   If you want to help with the work session, all the better (but not necessary)!   Please wear a mask. 

The Strand is slowly getting through 2021.   With luck we will be open on a limited basis starting this summer.   Right now there is too much uncertainty.    Our volunteers are the best, and we look forward to welcoming them back at that time to do what we are here to do, provide live entertainment for our community. 

Thank you for the support.  See you at the Strand!